What keeps you from thinking big?

 

We are meant to think big. We are meant to be audacious. Audacity means to be bold, unlimited, unique, and daring. And that’s what we’re here to do. 

We’re not meant to be small. Frequently though, we learn to play small so that we don’t have to risk anything, or we don’t have to stick our neck out. I remember years ago I was a struggling single mother and I have this PhD and I couldn’t get a job in academia.  I thought, I’ll just get a part-time job as a copywriter. I have a degree in marketing. I’ll just do that. It will be good enough. 

Well, I started looking for a job as a copywriter and I couldn’t find anything. I just wanted something for a couple of months to tide me over, just enough to pay the bills while I continued looking for my professional job, but nothing came, nothing came. 

Finally, a friend of mine sent me a job posting for a director of communications. This was a high executive level, far beyond what I thought my experience was. But when I read the qualifications and the job requirements, I fit all of them. 

It wasn’t really a big stretch. I just never thought to think at that executive level. I just wanted something small because it fit my conception of myself at the time, which was small and not good enough. Well, I applied for that director of communications job and I got it. I was there seven years and it spring-boarded me into an executive director position and much higher levels of leadership. 

So when we think bigger, the universe rises to support us. Now I used an example from being at a job, but I found the same to be true when I started my businesses. When I think small for the idea of a business, I can’t find the money, it’s difficult to get started, etc.  But the bigger I think, the more people rush to help, the more partners who want to come on board, the more investors. 

Initially, my husband and I initially started thinking about having a single little pizza truck, a little wood-fired oven that we pulled on a tiny trailer on the back of our car.  We struggled forever to try to figure that out. We kept thinking bigger. We kept thinking bigger. Finally, we came up with this concept that ended up being franchising, food trailers, and stand-alone fast casual pizza places. And now we have multiple locations in two states, soon to be a third state. 

So think bigger. 

I want to ask you if you are reluctant to think big, why? Don’t play small.  We’re here to be audacious. And so the smaller we think, the harder we make it for ourselves. The bigger we think, the more likely the universe is to rush up and help you. So before you do another thing, ask yourself, am I thinking big enough?